“The Groundswell team is trustworthy, smart, creative and brave. Never before have I worked with a firm that was so talented at creating processes and venues for youth culture to live and breathe without being simplified, exaggerated, or commodified. The insights Groundswell revealed caused a fundamental shift in our thinking enabling us to create more effective, resonant, contemporary strategies.”
Manager, Strategic Planning and Special Projects Faculty of Engineering and Architectural Science Ryerson University
In an era of rapid change and technological disruption old systems of education are outdated. But how should we change given an unknown future? Canada2067 is a bold, national initiative that asks just that. We helped bring youth voices to the conversation.
Ruth is a listener, collector and pattern finder with a knack for making sense of where we’re at collectively and revealing new opportunity spaces for more fulfilling human experiences. Before founding Groundswell, Ruth worked with Annie Liebovitz, Bruce Mau, Urban Strategies and Decode. With a BA in Fine Art & Indigenous Studies from McMaster and a Master’s degree from the Harvard Graduate School of Design she’s taught design at the University of Toronto and Waterloo, OCADU and Harvard. Her projects have been featured in the Toronto Star, the Grid, MIT news, and extolled by the White House.
Groundswell brings companies and the people they serve together. Through ethnographic research and clever sense making, our nimble team sees hidden patterns that inspire resonant, contemporary communication, learning, design and strategy solutions. While our process is consistently rooted in design thinking, our methods, team, and project outcomes are bespoke, because each question we ask and each context we solve it for is unique.
To scale and expand our expertise we partner with out network of collaborators: