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ABOUT

Groundswell is a small design research company that specializes in helping businesses understand their customers better. We are passionate about uncovering insights that drive meaningful innovation and design. Our team is dedicated to providing valuable research and strategic guidance to empower our clients to make informed decisions that positively impact their businesses.

OUR TEAM

Meet the talented individuals behind Groundswell's success.

DOMINICK JAMES

Founder and Principal

With a keen eye for detail and a strategic mindset, Dominick leads our research initiatives with a focus on delivering actionable insights for our clients.

GRACE RIOS

Project Manager

Grace brings a wealth of project management experience, ensuring that our research projects are executed seamlessly and with utmost professionalism.

KIM BAILEY

VP Marketing

Kim's creative vision and marketing expertise drive our efforts to communicate the value of design research and its impact on businesses.

TREVOR SINCLAIR

VP Accounts

Trevor is instrumental in fostering strong client relationships and ensuring that our services meet the unique needs of each business we work with.

get in touch!

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We don't just diagnose problems—we reveal the relational and systemic patterns that create them. Our work helps institutions become more human, not less, even as they become more sophisticated. This isn't about choosing between sophistication and humanity; it's about discovering how they amplify each other.

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Our business grows through long-term relationships. Most of our work comes from repeat clients and referrals because we help organizations build capacity for ongoing transformation, not just solve immediate problems. Contact us to explore how strategic listening, relational service design, and regenerative strategy can transform your organization's approach to complex challenges.

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